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Interview with Award Winning Designer Samata Angel and founder of  Samatas’s Muse

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I’m sure everyone wants to know a bit more about you, can you please give a bit of background information about yourself?

I grew up in Cambridge and moved to London to study my undergraduate degree in Economics, Finance and Management. I basically used my time in London to get more involved in the creative industries namely music and fashion. I got involved in fashion shows backstage, assisted other designers and went to lots of networking parties. Graduating I worked as Head of PR for a Chelsea boutique and then Head of Marketing for a Japanese clothing label and it was these experiences that encouraged me to set up Samata’s Muse.

When did you start your business and what inspired you?

I think I was inspired to start my label after working for a boutique in Chelsea, London. I was surrounded by beautiful clothing and definitely got more of an understanding of how a boutique operated, how designers sold their clothing and the details buyers looked at. The shop was so beautiful and the clothing was so inspirational I knew I wanted to do something of my own.

You are some fantastic support from the likes of Jennifer Lopez, dawn (Danity kane) and Gwen Stefani, How did that happen and how does it feel?

I think that I am very passionate and hard-working so that definitely helped me network in the industry and create opportunities. I also had some great business mentors who give me the time of day so these elements combined create opportunities. Once your name starts getting out there people start coming to you too. Dawn Richards got in touch with me after seeing my label profiled on a popular website, others I met contacts for at industry parties. To be honest it is more important for me to get my brand out there and in communication with my target audience than with celebrities.

I mean your spring/summer 2008 collection was unveiled in September at the nolcha fashion week in New York, which is fantastic, how did that feel and when should we be expecting your next collection?

That was a really great and also stressful time as there was just so much to get done but it was all worth it – it got me connected with a global audience. I think I learnt a great deal from that experience and what it takes to be a global brand, which is what I am building up towards.

How did you raise money for your business?

I worked and got individual sponsors. Organisations like Business Link assisted with advice and direction too.

How do you promote your brand? And how effective has it been?

I create a good online presence and do what most designers do such as taking part in shows and events and being as active as possible. It has been effective in landing me interviews with the likes of LOOK, Big Issue and Pride magazine.

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Do you read any books that you would to recommend to all the entrepreneurs out there?

I read autobiographies to keep me motivated and inspired and just to remind me of what goes into reaching a level of success. Right now I am reading Ander Leon Talley’s. Terry Mansfield gave me this great book called Moving On Up edited by Sarah Brown who collated inspirational real life stories by extraordinary men and women such as Richard Branson, Ridley Scott and Trevor McDonald. It’s fantastic.

Have you ever encountered any setbacks? How did you overcome it?

I think everyone does, it is just important to be able to stay focused and remember that anything worth having is worth working hard for. Not everything I do works out but I do my best and keep trying.

You wrote a book series called Fashioning your life, A clothing designer’s guide Volumes 1 & 2 last year, what inspired you to write a book? How is it going so far?
It was really whilst working in the fashion industry as a designer and doing various spots as a guest speaker at different business and enterprise events I noticed a need for a certain type of assistance for fashion designers. I wanted to share my experiences and knowledge in areas such as Marketing, PR and Trade Show participation. It is going really well, they sold out on Amazon in Canada and their success has definitely been helped by the contributions from the likes of photographer Nigel Barker (America’s Next Top Model), celebrity stylist Nick Ede (Project Catwalk ) and Jenny Holloway (Fashion Capital founder) who share brilliant advice in their relevant sectors

Can you tell us about how and why you got into “make your mark”?

In 2007 I was recommended for ambassadorship by Prime Minister Gordon Brown for national campaign Girls! Make Your Mark, a role which includes mentoring students and actively encouraging young people into enterprise through public speaking engagements. It is so rewarding!

Out of all the people you’ve met so far? Who’s your favourite?

I would say Dawn Richards from Making the Band’s Danity Kane. She is such a professional who is graceful under pressure and a genuine talent.

Who is your role model/influence?

I have lots! Oprah Winfrey, Terry Mansfield (Chairman of Graduate Fashion Week), Charles Thompson, my family, the list goes on!

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Do you have any favourite young entrepreneur/designer at the moment?

I have a number of favourites, I love watching to see what is coming up so I attend the Graduate Fashion Week shows and end of year shows. I can’t name one favourite!

What would you say to young entrepreneurs out there, trying to start up their own business?

I would say be yourself, be open minded and learn how to create learning opportunities for yourself – be at the right events, have your own unique style and make an effort to talk to people! Too often designers get intimidated by the flashy events but people are just people.

Do you think recession is a bad time to start up a business?

I am not a huge fan of scaremongerers and I feel that the ‘current economic climate’ is a phrase which is starting to grate on me due to the hugely negative connotations it is given. My feeling is that particularly for entrepreneurs, the ability to think of solutions is not that impossible – the recession means a tough environment but one in which we can flourish nonetheless for a number of reasons including reduced competition and lower costs.

What do you think is key in starting a fashion company, or qualities needed to succeed in the fashion industry?

Success involves having a number of qualities including exceptional creative talent and ability, a keen eye for detail and good communication skills.

So what should be expecting from you in the future?

More clothing ranges, maybe branching into accessories, more educational projects and more creativity!

Finally, before you go can you tell us why you’ve been this successful, what’s your secret?

All the so-called “secrets of success” will not work unless you do.

Thank you so much Samata for your time.

Contact and Follow Samata

Samata’s Muse
www.samatasmuse.com

Blog with Samata: http://samatasmusings.blogspot.com
Twitter Samata Angel here: www.twitter.com/samataangel

www.youtube.com/user/samatasmuse
www.myspace.com/samatas_muse

Samata’s guide book series has now launched! Visit http://stores.lulu.com/samataangel to pick one up and support Britain’s Favourite Designer.

For further information about Samata’s Muse visit: www.samatamuse.com

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Interview with Clive Mensah, founder of Rametré

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Rametré is a fresh and unique Clothing Brand coming to a store near you coming straight out da LDN. We take pride in making our customers feel different to everybody else in the way they feel and the way they look.

Hey Clive, how’re you doing today?

“I’m fine thanks the suns out so it’s all good.”

When was Rametré started, why the name?

“Well the Label was originally called R.A clothing which was the initials of my Grandmother who passed away in 2004. And are slogan was more than royalty. But R.A clothing didn’t have any ummmm… how should I put this It didn’t have that X factor. So I took the letters R A and used the abbreviation of the old slogan which is MTR so I was left with RAMTR so I just put two E’s in it to make sense and RAMETRE was born. It’s quite long I know but I feel it’s a name you won’t forget.
Since then the name has been getting around quite well I have been doing shows all around England and universities and grinding hard to get that exposure.

Can you give some background information on yourself?

Well im 20. Soon to be 21 next month God willing, I am also a Christian. I study Fashion Promotion at University of the creative arts, and was born and raised in South East London Peckham, with one older sister Yvette, we where both brought up with a Ghanaian upbringing. And anyone that is Ghanaian or from an African decent would know what that like. (Laughter)

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What inspired you to start up a business, especially a clothing line?

When I first started out I didn’t intend to create a business or clothing line I started out painting stencils on t-shirts for local MC’S around the area and I used to do little alterations for family members. And making African outfits for events like Ghana Independence, Nigerian Independence and various other events. But I have always been a person to try and get my hands on something that was exclusive that no one had. but I had trouble achieving this .because no matter what I got my hands on I knew deep down there is someone out there wearing the exact same thing. So I got into the habit of customizing any garment that I bought whether it was ripping my jeans to painting my trainers blue I would customize it. So then the idea came to me when I was on holiday in Ghana I saw so many designers and colours in the motherland that I thought I need to get in on this action. So as soon as I came back to London I went straight to work creating my own thing.

What do you think it takes to be a successful entrepreneur?

I think to be a successful entrepreneur you have to know your business like the back of your hand; many entrepreneurs out there tend to think about the money so much that they forget the skills that they obtained before they got to the stage that they are in. So I think the best way to stay successful is to keep studying and learning your business and everything surrounding it.

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Who are your competitors?

NO ONE I’m in a league of my own (laughter) nah I’m joking! I would say everyone in the street wear Industry or even fashion industry because you can never under estimate anyone. Everyone is always trying to come out with something fresh and exciting but my role is to take away that labels Buzz. And the only way to do that is to come out with something new that has never been done. You have to have a sense of uniqueness in this industry to survive.

Who are your target markets?

My target market would be anyone one that into street wear I don’t design clothes thinking “hmm I’m going to make this for someone aged between 14 to 30” my thing has always been if you like it buy it and if you don’t leave it for someone who does.

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Do you have any role model/influence?

God is my Role models no one else because I try to live by his word each day. Umm in terms people in the fashion industry I couldn’t tell you. Don’t get me wrong there are some quality designers from Yohji Yamamoto (Y3) to Ingo (founder of bathing apes) but I wouldn’t call them my role models. May be its arrogance in me I don’t know (Laughter). But in terms of influences I would say my BIGGEST influence is London city, I love my city with a passion and I try to express this in my designs. I really need to touch Trafalgar square and by one of them I heart London t shirts (Laughter)…

What are your likes/dislikes in the industry?

Well I have soooooo many if I was to name them all we would be here till 2018 but I would say one of them would be these rappers or musicians or just any of these so called celebrities coming out all these clothing lines. I personally think its gone way passed ridiculous now. Especially these rappers coming on the television saying “I’ve got this clothing line coming out its different it’s something that never been done before it’s a new look view designed it all” when you know they have no knowledge of the fashion industry. All it is to them is a just a little project. When you’ve got so many talented and passionate designers trying to push themselves into the industry but are blocked by money hungry celebrities. And the thing that hurts the most is that the general public are more likely to embrace them then someone that is just as good or maybe even better. This is a shame!!

Do you feel the recession is the best time to start a business?

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The recession is not an ideal time to open a business but nevertheless you never know when or how the recession is going to end. So I feel if you really want to start your own business I would suggest you do it when you feel you are ready personally.

How did you raise money for your business?

Well I used to sell t-shirts with my logo which was a Pitbull printed on it. And also do alterations for people so it was like the money I made of that I just started stacking and stacking. Until I was able to register myself as a company and actually put some money towards it.

What is the most important lesson that you’ve learnt from your road to success so far?

I would say the most important lesson is that in this industry you can’t wait for any handouts you have to get out there and grind on your own no-one is just going to come and say” hey you there I want to put you in a show” if you don’t put that hard work in you have to push yourself to the full extent and try and get yourself noticed.

What are your advices to any young entrepreneur out there trying to start up their own business?

As aspiring entrepreneurs your duty is to make money because at the end of the day it’s a business orientated field. But the most important thing is have a passion for whatever your doing if theres no passion it’s not worth doing trust me.

What should be expecting from you in the future?

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Look out for the summer release. We are doing collaboration with a surprise company so that should be big. Which is due for release early July? Also look out for the 2010 collection it’s going to be pure fire.

Thanks for your time and we wish you the best in the future.

Contact Rametré @

Facebook
ckmensah@hotmail.co.uk

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Interview with Shawn Hosea, founder of stacksanddreams.

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Stacks&Dreams Apparel is a progressive clothing line created by American Music Producer Shawn Hosea. The foundation of Stacks&Dreams is based on positivity and the credence of achieving the goals and dreams that one may pursue in their life.

Hey Shawn, how are you doing today?

Hi Joseph, I’m well. I just finished going over some designs actually.

You just officially launched your new clothing line, how was the feeling?

Wow, I can honestly say that it was one of the most rewarding feelings that a person could experience. So far, I’ve gotten a great response from the public. It feels good for people to accept and embrace what I put so much time and work in to.

Can you give some background information about yourself?

Well for starters, I’ll be celebrating my twenty-first birthday on the 26th of June. In my earlier years I grew up in a military household, so my childhood was spent in different states along the east coast. I can definitely say that being around different people in different regions is something that all people should experience. I live and go to school in Atlanta, GA now.

What inspired you to start a clothing line, you know, because you’re a music producer right??

Yes, music production is a big part of my life. I can say that music has an equal value with S&D on the list of my priorities. I started a clothing line for a plethora of reasons. The artistic aspect and creativity that comes with fashion has always intrigued me. Also, with me being the business savvy person that I am, I knew that I would have to spread myself into other markets for networking and branding purposes. Not only is Stacks&Dreams a brand, but Shawn Hosea is a brand in itself also.

So how do you cope with going to school and running your own line, I mean it must be tense?

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It’s not exactly stressful right now, because I just launched. I expect things to get a lot more strenuous along the way as I grow globally. The only tense part I’ve experienced before launching is working with different people on getting S&D prepared. You have to make sure everyone is always on the same page of your agenda. Luckily, I happened to work with some great designers, photographers, and printers.

Can you tell us more about what stacks and dreams is about?

Stacks&Dreams is all positive. The company mission came from my own desires and ambitions to carry out my dreams. The feeling was so strong to me that I felt like everyone should feel the same way. Everyone should have a dream or passion for something. I chose to get people’s attention through musically inspired art. I very much feel that music resonates with everyone worldwide.

Were you always into fashion or was it a new found passion?

It’s a little bit of both. I’ve always loved art and the way it can be transformed into being fashion. As far as the actual fashion industry goes, there were a lot of new things I learned once I decided to actually pursue it.

Do you have any competitors?

This is business so of course I consider people in my industry competition. At the same time I like what a lot of brands are doing with their companies. I find inspiration in how my peers operate. This is friendly competition. As competitors we are not trying to destroy each other. It’s like a sport. Were trying to see who’s the best.

Who are your target markets?

I don’t like to put S&D in a box because I feel like my mission relates to everybody. At the same time, I do understand that I cannot spread myself to thin. In this case, I believe my demographic is mostly the age groups of 13 to 35 and targets people who like art as well as music.

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Do you have any role model/influences?

Growing up, my uncle Billco was the biggest role model to me. He was the ultimate business man in my eyes, and I think that’s why I do what I do to this day. He owns and runs a barber shop in Gary, Indiana and has done so since his high school years. He’s never worked a job in his life! My parents definitely inspired my morals and work ethic.

What do you do to relax yourself? All work and no play make Shawn a dull boy right?

Ha, my work is never dull to me because I love what I do. I listen to a lot of music to get relaxed after a long day. Listening to music before I go to bed has been a daily practice of mine since before I can remember.

What is your favourite piece of clothing that you own?

Definitely my Adidas Superstars, classic shell toes. All white, with the navy blue stripes.

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What should we be expecting from you in the future?

Well, the fall/winter season designs are almost finished. For that, expect the line to have a more matured look and feeling to it. I have some great new ideas for branding so expect some crazy things! Keep up with the S&D Blog to stay up to date with me and the company.

Thank you for your time.

No problem Joseph and thank you for interviewing me. These were great questions.

Contact Stacks&Dreams@
Email:info@stacksanddreams.com
Website: http://www.stacksanddreams.com

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YHP Interviews fashion designer and founder of Concreterose clothing

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Hi Rachy? How is it going?

Hey, I’m good, just a bit tired, but all in all, I’m good

Can you give us some background information about you? What do you do?

I am 21 from North London, and I’m a fashion designer. I have a bespoke fashion label named Concreterose clothing.

When was Concreterose clothing started? Why the name?

I started it about 5years ago…well maybe longer than that…but I made it official 5years ago.It is a bespoke label, and every piece of clothing is handmade and created to the satisfaction of the customer.

The name is based on me really. As I grew up in an area which isn’t considered to be of high value…and I’ve always tried to achieve the unexpected or the best out of a negative situation .So I created the tagline, ‘in an environment so damaged and cold, the beauty now shines through as you are the Concreterose .’ Concreterose clothing’s aim is to create something different from the norm, just like a rose growing from concrete which is unheard of and that is what Concreterose clothing creates, unseen, unheard of and new designs.’

What inspired you to start it? How has the journey been so far?

I kind of inspired myself; I only have family as role models really. I don’t really think there are a lot of people around me doing what I am doing. I am inspired a lot by my love for old school hip-hop and Neo-Soul. I also love the American fashion of the 80’s-90’s, like Salt and Pepa, LL Cool J, Run DMC, Mc Lyte, but then I like the elegance of the red carpet and the high fashions of the world. And I think that’s where you get the two differences of the label, the ‘concrete’ being the hardcore, hip-hop side and then the elegance high fashion being the ‘rose’ of the label. The journey has been hard, aswell as fun. I love what I do and I will continue to love what I do. But then if it wasn’t hard, then it wouldn’t be worth it. I love a challenge.

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At what age did you fall in love with fashion?

I got my first singer sewing machine around 8 so, it was quite an early age, but I was mainly into becoming a dancer at that age. I guess fashion came out of dancing, as I used to watch music videos and like the outfits and then I would design outfits for the dance group I was in. Because I started out as a customizer, which I still do. I bought my airbrush machine at about 16

What makes your line stand out from other competitors?

All the garments are one off pieces. Most of the clothing is womens wear but in the last year I’ve opened a menswear line. The general customers interested are people looking for something, new, different and unique and affordable . Every Concreterose piece created is original and unique, ‘no two pieces are the same’, separated by features such as beading, ribbons, sequins, diamantes and much more, which are all hand applied and sewn.

Who are your competitors?

To be honest … I don’t think I have any in this country. I don’t see anyone doing what I am doing. So I wouldn’t know, plus I don’t look for them. They can look for me if they want to.

Who are your target market?

My target market is really from the ages of 15 upwards. I make clothing that is custom made and made to fit. So whoever wants an outfit can order one. I cater to everyone who is interested in looking good.

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What inspires your designs?

I am inspired by a lot of old school hip-hop and a lot of catwalk dresses. The label has so many different sides to it. It doesn’t just cater to one type of audience. I make dresses, I made hoodies. I make t shirts, I make skirts. I don’t just do one type of garment.

Who is your role model in life and business?

My mother is my role model; she is the person who gives me hope and drive. She has always told me, don’t settle for second best. And I don’t. I consider myself quite on a higher level compared to a lot of females my age. I don’t smoke; I don’t have any kids or man issues. I am very smart and successful. I have a different mentality thanks to my mother and my great grandmother who passed away last year. She told me that I can do what I want and don’t let anyone tell me anything. She was a strong woman who died at 81 who had a heart of a 21year old and I have always felt like I have an old woman trapped inside of me and I think it’s her spirit. It keeps me going and makes me who I am.

Who is your favourite entrepreneur at the moment?

Erm, I don’t really have one. I do like what Kimora Simmons has done with the empire she has created. As a person people may hate her, and at times I think she is high maintenance and annoying, but I only recently understood why she is like that. She is a business woman and time is money. I also like Vanessa and Angela Simmons, and their whole pastry movement, even though I’m not a big fan of the brand. I appreciate of what they do.

What is the favourite piece of clothing you own?

I have a white knitted shawl that I found in H and M on the floor, it was the last one, and cost £5 and up to this day I haven’t seen anyone with it!! It is so comfy and cute. I have this retro-vintage vibe about me. But I also like kind of granny type clothing. My mum always says that is what a grandma wears and I’m like I don’t care. I like it!

Who is your favourite designer?

I don’t really have an all time favourite designer, but lately I have fallen in love with Jeremy Scott’s collections. He is like out of this world and so creative and talented. He is coming to the UK this autumn and I hope I get to meet him. I also like some of Marc Jacobs work.

What do you like/dislike about the industry?

At the moment, I can’t stand all these t-shirt printing brands. They are annoying me and taking away opportunities for real designers. Come with something new and original and I will respect it. If you can make the t-shirt from scratch then I can give you respect for that. It’s like someone does it and then everyone else follows. I am not a follower, I’m a creator.

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What has been your most valuable lesson learnt so far as an entrepreneur?

To live life! If you don’t enjoy what you do, then make it fun! I am trying to make my life happy for me and if it isn’t fun then why am I doing it?

What do you feel is key when starting a business especially a clothing line?

Know your talents, your skills and if you are not fully skilled, learn them. I took five years to develop my craft and still haven’t finished. As the label grows I grow and I don’t know everything about fashion, neither do Versace and Gucci. They have developed with given time and still will. Also know who you are targeting and what the customer wants, if they don’t want it, why give it to them.

What are your plans for the future?

I am trying to build connections with New York at the moment, so I can do shows over there, as I plan to move over there in the next 3years. But also I am trying to make my mark in this country and let people know what Concreterose clothing is. Not just in London but everywhere in the UK, to the point where you can go to a boutique in Manchester and see a piece of my clothing.

Thank you for your time and we wish you the best in the future.

Contact Concreterose clothing@
Facebook
Blog
Rachael_mckenzie_sealy@hotmail.com

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Exclusive interview with the founders of Formatic clothing

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Hello, so nice to finally speak to you guys.

J: Likewise. Thanks again for featuring us on your site.

So can you please give us some background information about yourself, name, age, location.

Dan Wargo: 20 years old and I live in Rahway, NJ

Joe Geis: 22 years old and I currently live in Bloomfield, NJ.

Are you both in Formatic Clothing full time?

D: No, I wouldn’t even consider it part time. It’s more like spare time, though I’d love for
Formatic to become a full time job for me.

J: Yeah, right now we are both in college full time, with multiple part time jobs, but we would both love to see how far Formatic can really go.

What parts do you both play in the business?

D: I handle more of the business side. The accounting, ordering, shipping of online orders, and dealing with the retailers.

J: My part is more on the creative side. I handle the designing of our clothing, the design of any promotional pieces, managing of our website, photo shoots, as well as the planning of our seasonal release events.

How is it to work with family? Did you feel it was the right move to make?

D: It’s a lot easier working with a family member than with a friend or any other business partner. I feel like we can be more upfront and honest with one another about our opinions on any matter of business since we have known each other forever.

How do you both complement each other?

J: We both know our roles in Formatic, and therefore, everything runs very smoothly for the most part. Now, being a few years into this, we know what we each need to get done to make sure this company continues to run as positive and successful as it has been. Our business is continually growing, and so do our responsibilities. Since we’ve known each other our whole lives, picking up each others slack isn’t much of a problem.

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How did the dream begin?

D: Joe and I were a part of the New Jersey music scene for many years. We played in the same band together for 3 years and after we broke up, we knew that we still wanted to do something creative together.

J: We were tired of seeing friends and other people in the scene falling into meaningless fashion fads, so we decided to take it upon ourselves to try and change things. At first it was just something fun and temporary, but as soon as we saw the reaction from the release of our first line of shirts, we realized that Formatic wasn’t something we wanted to be temporary.

When was Formatic clothing born?

D: The idea of Formatic formed in the Fall of 2007, which was soon followed by our first line of men’s and women’s shirts.

What are your marketing strategies?

D: Right now, with the recent success in our area, we have been doing our best to spread Formatic everywhere. We have received international orders, so it’s working. As far as marketing strategies go, I’d say that it’s the next big step that we are going to have to spend some quality time on when our summer line drops.

How difficult do you feel it is to get an investor on board?

J: We have gotten a few offers recently from people willing to invest in Formatic. We started this company with money out of our own pockets, and we have had a hard time agreeing to take money from anyone else. Eventually down the road it could well be a possibility, but right now it’s not on our list of priorities.

How do you promote your brand?

D: Right now we promote our online webstore on various message boards and websites, such as HypeBeast, AbsolutePunk and the VW Vortex. The Myspace page, Facebook group, and Street Team are also great ways for us, and for others, to help us reach our audience. Also, for every seasonal line we release, we host events with giveaways, live musical performances, food and drinks; all which have had outstanding turnouts.

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How did you raise money for the business?

D: We started Formatic with extra money we had saved up from our part time jobs. Keeping every dollar that we’ve made in rotation since then has luckily left us financially comfortable.

Would you call it a family business?

J: We didn’t intend for it to be a family business, but it has definitely turned into one. We have had a few other business partners along the way which didn’t work out, so we decided it would be best for just us two to run things.
Recently we have been getting a lot of help from our friend Jill ( http://www.myspace.com/her_remedy ) as well.
We also have tons of amazing friends who are willing to lend a hand whenever they can. Way too many to name, but if you’ve ever visited the top friends on our Myspace page ( http://www.myspace.com/formaticclothing ), came to any Formatic events, or been a part of any of our seasonal photo shoots, I’m sure you’ve met them or have seen the outstanding support they supply.

Your clothes are being sold at numerous retail stores in New Jersey, how does that feel?

J: It feels amazing. Coming from an artists point of view, this has always been a humbling experience. To know that people enjoy your artwork so much that they’d spend money to wear it on their backs, is exactly why we started Formatic.
We started Formatic because we wanted to do something different. Formatic is a movement. Its an experience, and the fact that these store owners believe in what we are doing enough to showcase our clothing, really means the world. Big thanks to Dave Dowd and Cyrus for all the help. We are working out things with a few new retailers in Jersey now, so check back in soon for more information on those.

Who are your target markets?

J: Formatic is a clothing company that is dedicated to inspiring and influencing open minds. And I’d like to think that comes off when people visit our website, speak to us, or come to one of our events. Looking from the outside, I think it would be easy to say that our target market would be any young man or woman interested in skate/streetwear. But we’ve sold shirts to 65 year old men, as well as mothers buying shirts for their young children. With that being said, I’d say that Formatic’s target market is any living human-being with an open mind and who is interested in well-designed clothing with strong meaning behind it.

What is the most difficult thing in running a business?

D: Right now, our biggest problem is time. Going to school full time, as well as having jobs to pay the bills, there just never seems to be enough hours in the day.

J: There’s always something else to do, but thats the rush of it.

What are your advises to young entrepreneurs out there?

J: You never know what’s going to happen. If you have an idea, just go for it. And bust your ass doing so. As horribly cliche as it is, you’re never going to know until you try. If you want something bad enough, it’ll happen one way or another.

D: And always be careful who you trust.

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A lot of young entrepreneurs are constantly looking for funding to start-up their business, what are your advises for them?

J: We know how it is to be young, broke, and full of ideas. If you want to pursue your business bad enough, find a way to make it happen; save money, borrow money, etc. If you’re starting from scratch like we did, find some people that you trust to start the business with you. Three pockets are heavier than one. Usually.

What do you both do in your spare time?

J: We are both really active and driven people. Sitting on our asses and watching TV all day has never really been an option for us, which is probably why Formatic has been doing so well. When I find some spare time it’s usually spent in the gym or putting back a few with my friends while the games on.

D: I do a lot of surfing, photography, working on my car, and hanging out with my friends.

If you had a chance to go back in time, what would you do differently?

J: When it comes to owning your own business, trust is one of the most important things. If there’s one thing I could go back and do, it would be to be more careful with who I trusted along the way. It’s really easy to get caught up in the beginning and to trust anyone who says they can better your company, but you’ve really got to be careful with your money and any other ideas or information you might have.

If you both didn’t start Formatic Clothing, what do you think you will be doing?

D: I’d probably be focusing more on my other main interest, Cinematography. Its always been something I’ve enjoyed and its what I’m studying at school. I could see myself doing more short films.

J: I’m going to school for Graphic Design, and I’m a very opinionated person, so it makes perfect sense to be a part of Formatic. If I wasn’t, I’m sure I’d be a part of something very similar.

What do you feel about anyone looking to start a business during the recession?

D: Being a smaller business without an actual location, being run primarily online, we haven’t taken that much of a hit since everything began to fall apart. I’d just tell anyone starting up a business now to be prepared not to see the gains as quick as they would hope to because not everyone is spending money like they used to.

Do you feel entrepreneurs in the USA have a better advantage or opportunity to succeed than any place in the world?

J: It really depends on the industry they are looking to get into. Sure, I think some entrepreneurs in the USA have a better opportunity to succeed than ones in other countries, but then again some countries have an advantage over the USA in other industries. No matter what industry, it really comes down to what you put in. With fashion, you’re always going to have new trends and fads popping up all over the place, but sticking to your beliefs and understanding that they are just trends will help you come out on the other side.

What should we expecting from you both in your personal and business life in the future?

D: A far as Formatic goes, definitely expect plenty of new stuff, as well as more events. We are looking into doing new things this summer, such as board shorts and bikinis, as well as planning for the fall.

J: Formatic is our brainchild. We plan on taking this as far as it can possibly go. With the amount of support we’ve been getting so far, it doesn’t make any sense not to. There’s no better feeling than seeing a kid in the mall wearing your hoodie, or having someone e-mail you pictures of them wearing your clothing in other countries. People are excited about it, we are excited about it. It’s just the beginning.

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Thank you for your time and we wish you the best in the future.

Conatct and follow@
http://www.formaticclothing.com
http://www.myspace.com/formaticclothing


http://www.formaticclothing.com
http://www.twitter.com/formatic
http://www.myspace.com/formaticclothing

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YHP Interviews the founder of Apples and Bandaids

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“I am not here to make millions. I am here to change the world”

Brand New clothing line making a difference
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First, tell us about your company and what you do in your job?

Well I am the owner of Adoni Clothing and Apples and Bandaids. What I do in the company is I make sure everything is running smoothly. I make orders to my screen printer, I do some shipping since we are a fairly small company. I work with our creative designers for up coming clothing lines. I pretty much do it all from A – Z

Before we move on, can you give us some background information about yourself?
How did you get started in fashion? In the industry?

I was born in San Francisco, kind of had a crazy story when I was young. I grew up with two amazing parents. I was pretty active growing up playing sports. But my first day at college I meet one of my really good friends Jeff. He was a pro at surfing, skating, wake-boarding and pretty much anything else that you need to use a board. We had this crazy idea of trying to shape fiber glass skim board in my garage. We made about 15 boards in which I still have in my garage. One day we decided that it would be rad to make a positive clothing company so Adoni Clothing Began… I Love doing fashion and just really wanted to start something new and fresh. So I came up with Apples and Bandaids to raise money for food and medical supplies in 3rd world countries. I had no idea that something so simple would be such a huge hit. I partnered up with an amazing organization called Empowering Lives. They have been around for a while changing lives in so many countries! They go into villages where there is no money and buy the local villages farming equipment so they can sustain them selves. It is such an amazing thing to give back to this world and create a outlet for people that want to change this world but just have no idea how to go about doing that. So they can buy a rad shirt and Half of each shirt sales goes to Empowering Lives! Pretty simple I think.

What was it that made you decide to start Apples and bandaids? I know you have another clothing line called Adoni clothing, what happened to it?

I wanted to do more than just own a clothing company like Adoni Clothing. Adoni is amazing and we really represent a positive company by our surf team that we have and the events in which we attend. But I really wanted to start a company where I give back in helping this world out. So Apples and Bandaids came about!

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Where do you find design inspiration?

The design inspiration is from my amazing Design Team that I work with! Ric Alessio is the creative designer behind apples and bandaids and has an amazing talented view when it comes to design and painting. I love working with him. He is a traveling musician that plays music and designs when he is not playing a show.

Who are your target audience for these products?

Our Target audience is any one who wants to buy our product and wants to change the world. Our vision is we are getting big bands involved with us to help promote on stage and in photo shoots. I am thinking we are going to be reaching the high school to college kids.

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What inspires you at the moment in doing what you do?

I have a huge passion to serve others and really help out this world and people in need. Fashion is what I know and I figure that everyone wakes up and looks into their closet and puts some kind of clothing item on.. So why cant we create an amazing product where you buy a shirt that truly does change.
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Your most favourite designer EVER?

I don’t have a favourite designer. But I really love Kevin Tudball and Ric Alessio who are my designers!

Where do you see yourself and your business in 10 years time?

10 years I want to be traveling to the villages in which we have raised money to build up their communities. I want to travel around with bands and love on kids and empowering people that their dreams can come true if their heart is in it 100% !

What does your brand represent?

Apples and Bandaids Represents a clothing company that gives people a outlet to change the world. I am not here to make millions. I am here to change the world!

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Where do you get your inspiration?

My inspirations comes from growing up in Ministry and being apart of a very loving supportive creative community that I have in Santa Cruz

Would you be making your collections to season?

Right now A and B we are going to be sticking with one design for now so it can be uniformed but we will def be adding more designs later on down the road.

What is the hardest part of your job?

The hardest part right now is just getting people to check out what Apples and Bandaids is all about. It takes times so being patient is key and not giving up.

Who are your style icons?

My style is really from growing up in Santa Cruz which is a small beach town. With the most random artsy group of people that you will ever see. I love collaborating with other artist and seeing what we come up with.

If you dint have a clothing line, you would be?

I went to school to be a Chef but didnt really see myself going into that as a carrer and switched my major to Special Education. So maybe going back to school to get a degree in special education. Who knows?

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What’s your current obsession?

My current obsession right now that I cant get off my mind. Is how do I reach the masses and how to get them as excited or more excited than I am about Apples and Bandaids.

How do you get things done?

I get things done with love and being able to be a good leader by building a team of people who want to help and who are self motivated to help me with my dreams.

Do you have any advices for young entrepreneurs out there?

The one thing I have for anyone. Is Dream Big! Do what you love! Find your niche that works for you. Stay organized and just make it fun!

What can we expect in the future?

Apples and Bandaids going Nation Wide and taking over the fashion industry by raising money for many organizations to help make this world better!

Thank you for your time

Contact Matt@
http://www.adoniclothing.com
http://myspace.com/adoniclothing
http://www.myspace.com/applesandbandaids
matt@adoniclothing.com

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Reynoir Clothing was formed not with the idea of bringing one style or one persons ideas about into the world. We believe that style is in the eye of wearer and therefore we strive to combine our own ideas with the ideas of the public to constantly bring you a new styles or old styles with a new swagger with every design.

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Hello, how are you doing?

I’m great, I woke up this morning so I can’t complain about anything else 

Can you give us brief background information about yourself, what’s your name? How old are you? Where are you from?

My name is Reynoir Lewis, everyone calls me Renny or DJ Scoop, I’m 22 years old, I was born in Los Angeles, and grew up in New York/New Jersey

When was Reynoir Clothing born?

Reynoir Clothing was born unofficially when I was a little kid because I loved to draw and paint. It was officially registered as a New Jersey state business in 2006, when I started hand painting original clothing for people in my college.

What is Reynoir Clothing about?

Reynoir is about transforming common and mundane clothing into something unique and extravagant.

At what age did you get into fashion?

I got into fashion when I was 12 or 13 because I liked putting my own artwork on my t-shirts or hoodies to wear for myself, then people started to like what I was doing and it grew from there.

What makes your designs unique?

My designs are unique because they are not copied from someone else, they are not stolen, and they have not already been made and just tweaked to fit what I want. I sit down and I make paintings or digital artworks or take photos and from those creations I develop the theme for an outfit or the basis of my collections.

Where do you get your inspiration from?

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I get my inspiration from the world around me. Anything or anyone I come in contact with can be a possible inspiration from something they may say or the way something may look. I am also inspired by classic Asian artwork because of the unique color palettes and ever changing ideals hidden inside of the art.

What makes your clothing line relevant to today’s society?

My clothing is relevant in today’s society because I cover a wide range from urban and casual wear to suits and
dresses so there is something for everyone here. Today’s society is always changing and more people are realizing that they want to be leaders and not followers so they are looking for something original that can help them separate from the followers and that is wear my clothing comes into play always changing.

Would you have done anything differently, if you could go back in time?

No because everything I have been through has made me who I am so if I go back and change something I would essentially be changing myself.

How did you raise money for your business?

I have been djing since I was 11 so that was the foundation of my money support. I am also a graphic designer which brought in more money to help support my business.

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Who are your competitors? (Customer profile)

I don’t have competitors because my clothing is original. Having competitors means you’re doing the same thing someone else is doing. I’m a leader not a follower.

Who are your target markets?

My target market is anyone and everyone who just likes to wear my clothing because they feel they look good in it.

What are your advertising strategies? (Do you use any social networking sites to promote your brand).

Outside of word of mouth, our website (www.Reynoir.com) and having a team that handles face to face conferences, we are on facebook – renny djscoop lewis, myspace.com/reynoirclothing, twitter.com/therealdjscoop, http://www.thebfboys.com, http://www.youtube.com/reynoirjr

What fabrics do you mostly deal with?

I love to use cottons because I can paint on them very easily, but I also use a lot of suede and silk.

What was the most important lesson you have learnt so far?

If you want to get something done, do it yourself and the only person you can truly trust is yourself so never doubt your own gut feeling to do or not to do something.

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Who is your role model/influence?

My role model/influence would have to be Jamie Foxx & Julien Beever. Jamie Foxx because his style is very simple yet always sharp, crisp and unique. Julian Beever is one of the world’s leading 3D chalk artists and his artwork shows me that the simplest things in life go a long way i.e. he makes millions off of chalk drawings!!!

What has been your greatest achievement so far?

Just enjoying and being able to live off of the things I do and not have to do anything else.

What are your advices for Aspiring young entrepreneurs looking to break in the Fashion industry or other industries?

Hold your ground, be patient and do what you feel is right, be a leader and be original, if you perfect one thing and do it well then it matters not how many other things the next person can do because you will always be able to do what you do better than them.

So what do you feel your success so far has been based on?

Hard work, endless nights of working and true love for what I do.

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So what’s next for Reynoir Clothing?

Working on collaboration with Evolved-Footwear.com right now and coming to stores near you very soon.

Thank you for yout time and good luck
http://www.Reynoir.com

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