Posts Tagged ‘Fashion’

Interview with Award Winning Designer Samata Angel and founder of  Samatas’s Muse


I’m sure everyone wants to know a bit more about you, can you please give a bit of background information about yourself?

I grew up in Cambridge and moved to London to study my undergraduate degree in Economics, Finance and Management. I basically used my time in London to get more involved in the creative industries namely music and fashion. I got involved in fashion shows backstage, assisted other designers and went to lots of networking parties. Graduating I worked as Head of PR for a Chelsea boutique and then Head of Marketing for a Japanese clothing label and it was these experiences that encouraged me to set up Samata’s Muse.

When did you start your business and what inspired you?

I think I was inspired to start my label after working for a boutique in Chelsea, London. I was surrounded by beautiful clothing and definitely got more of an understanding of how a boutique operated, how designers sold their clothing and the details buyers looked at. The shop was so beautiful and the clothing was so inspirational I knew I wanted to do something of my own.

You are some fantastic support from the likes of Jennifer Lopez, dawn (Danity kane) and Gwen Stefani, How did that happen and how does it feel?

I think that I am very passionate and hard-working so that definitely helped me network in the industry and create opportunities. I also had some great business mentors who give me the time of day so these elements combined create opportunities. Once your name starts getting out there people start coming to you too. Dawn Richards got in touch with me after seeing my label profiled on a popular website, others I met contacts for at industry parties. To be honest it is more important for me to get my brand out there and in communication with my target audience than with celebrities.

I mean your spring/summer 2008 collection was unveiled in September at the nolcha fashion week in New York, which is fantastic, how did that feel and when should we be expecting your next collection?

That was a really great and also stressful time as there was just so much to get done but it was all worth it – it got me connected with a global audience. I think I learnt a great deal from that experience and what it takes to be a global brand, which is what I am building up towards.

How did you raise money for your business?

I worked and got individual sponsors. Organisations like Business Link assisted with advice and direction too.

How do you promote your brand? And how effective has it been?

I create a good online presence and do what most designers do such as taking part in shows and events and being as active as possible. It has been effective in landing me interviews with the likes of LOOK, Big Issue and Pride magazine.


Do you read any books that you would to recommend to all the entrepreneurs out there?

I read autobiographies to keep me motivated and inspired and just to remind me of what goes into reaching a level of success. Right now I am reading Ander Leon Talley’s. Terry Mansfield gave me this great book called Moving On Up edited by Sarah Brown who collated inspirational real life stories by extraordinary men and women such as Richard Branson, Ridley Scott and Trevor McDonald. It’s fantastic.

Have you ever encountered any setbacks? How did you overcome it?

I think everyone does, it is just important to be able to stay focused and remember that anything worth having is worth working hard for. Not everything I do works out but I do my best and keep trying.

You wrote a book series called Fashioning your life, A clothing designer’s guide Volumes 1 & 2 last year, what inspired you to write a book? How is it going so far?
It was really whilst working in the fashion industry as a designer and doing various spots as a guest speaker at different business and enterprise events I noticed a need for a certain type of assistance for fashion designers. I wanted to share my experiences and knowledge in areas such as Marketing, PR and Trade Show participation. It is going really well, they sold out on Amazon in Canada and their success has definitely been helped by the contributions from the likes of photographer Nigel Barker (America’s Next Top Model), celebrity stylist Nick Ede (Project Catwalk ) and Jenny Holloway (Fashion Capital founder) who share brilliant advice in their relevant sectors

Can you tell us about how and why you got into “make your mark”?

In 2007 I was recommended for ambassadorship by Prime Minister Gordon Brown for national campaign Girls! Make Your Mark, a role which includes mentoring students and actively encouraging young people into enterprise through public speaking engagements. It is so rewarding!

Out of all the people you’ve met so far? Who’s your favourite?

I would say Dawn Richards from Making the Band’s Danity Kane. She is such a professional who is graceful under pressure and a genuine talent.

Who is your role model/influence?

I have lots! Oprah Winfrey, Terry Mansfield (Chairman of Graduate Fashion Week), Charles Thompson, my family, the list goes on!


Do you have any favourite young entrepreneur/designer at the moment?

I have a number of favourites, I love watching to see what is coming up so I attend the Graduate Fashion Week shows and end of year shows. I can’t name one favourite!

What would you say to young entrepreneurs out there, trying to start up their own business?

I would say be yourself, be open minded and learn how to create learning opportunities for yourself – be at the right events, have your own unique style and make an effort to talk to people! Too often designers get intimidated by the flashy events but people are just people.

Do you think recession is a bad time to start up a business?

I am not a huge fan of scaremongerers and I feel that the ‘current economic climate’ is a phrase which is starting to grate on me due to the hugely negative connotations it is given. My feeling is that particularly for entrepreneurs, the ability to think of solutions is not that impossible – the recession means a tough environment but one in which we can flourish nonetheless for a number of reasons including reduced competition and lower costs.

What do you think is key in starting a fashion company, or qualities needed to succeed in the fashion industry?

Success involves having a number of qualities including exceptional creative talent and ability, a keen eye for detail and good communication skills.

So what should be expecting from you in the future?

More clothing ranges, maybe branching into accessories, more educational projects and more creativity!

Finally, before you go can you tell us why you’ve been this successful, what’s your secret?

All the so-called “secrets of success” will not work unless you do.

Thank you so much Samata for your time.

Contact and Follow Samata

Samata’s Muse

Blog with Samata: http://samatasmusings.blogspot.com
Twitter Samata Angel here: www.twitter.com/samataangel


Samata’s guide book series has now launched! Visit http://stores.lulu.com/samataangel to pick one up and support Britain’s Favourite Designer.

For further information about Samata’s Muse visit: www.samatamuse.com

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Interview with Clive Mensah, founder of Rametré


Rametré is a fresh and unique Clothing Brand coming to a store near you coming straight out da LDN. We take pride in making our customers feel different to everybody else in the way they feel and the way they look.

Hey Clive, how’re you doing today?

“I’m fine thanks the suns out so it’s all good.”

When was Rametré started, why the name?

“Well the Label was originally called R.A clothing which was the initials of my Grandmother who passed away in 2004. And are slogan was more than royalty. But R.A clothing didn’t have any ummmm… how should I put this It didn’t have that X factor. So I took the letters R A and used the abbreviation of the old slogan which is MTR so I was left with RAMTR so I just put two E’s in it to make sense and RAMETRE was born. It’s quite long I know but I feel it’s a name you won’t forget.
Since then the name has been getting around quite well I have been doing shows all around England and universities and grinding hard to get that exposure.

Can you give some background information on yourself?

Well im 20. Soon to be 21 next month God willing, I am also a Christian. I study Fashion Promotion at University of the creative arts, and was born and raised in South East London Peckham, with one older sister Yvette, we where both brought up with a Ghanaian upbringing. And anyone that is Ghanaian or from an African decent would know what that like. (Laughter)


What inspired you to start up a business, especially a clothing line?

When I first started out I didn’t intend to create a business or clothing line I started out painting stencils on t-shirts for local MC’S around the area and I used to do little alterations for family members. And making African outfits for events like Ghana Independence, Nigerian Independence and various other events. But I have always been a person to try and get my hands on something that was exclusive that no one had. but I had trouble achieving this .because no matter what I got my hands on I knew deep down there is someone out there wearing the exact same thing. So I got into the habit of customizing any garment that I bought whether it was ripping my jeans to painting my trainers blue I would customize it. So then the idea came to me when I was on holiday in Ghana I saw so many designers and colours in the motherland that I thought I need to get in on this action. So as soon as I came back to London I went straight to work creating my own thing.

What do you think it takes to be a successful entrepreneur?

I think to be a successful entrepreneur you have to know your business like the back of your hand; many entrepreneurs out there tend to think about the money so much that they forget the skills that they obtained before they got to the stage that they are in. So I think the best way to stay successful is to keep studying and learning your business and everything surrounding it.


Who are your competitors?

NO ONE I’m in a league of my own (laughter) nah I’m joking! I would say everyone in the street wear Industry or even fashion industry because you can never under estimate anyone. Everyone is always trying to come out with something fresh and exciting but my role is to take away that labels Buzz. And the only way to do that is to come out with something new that has never been done. You have to have a sense of uniqueness in this industry to survive.

Who are your target markets?

My target market would be anyone one that into street wear I don’t design clothes thinking “hmm I’m going to make this for someone aged between 14 to 30” my thing has always been if you like it buy it and if you don’t leave it for someone who does.


Do you have any role model/influence?

God is my Role models no one else because I try to live by his word each day. Umm in terms people in the fashion industry I couldn’t tell you. Don’t get me wrong there are some quality designers from Yohji Yamamoto (Y3) to Ingo (founder of bathing apes) but I wouldn’t call them my role models. May be its arrogance in me I don’t know (Laughter). But in terms of influences I would say my BIGGEST influence is London city, I love my city with a passion and I try to express this in my designs. I really need to touch Trafalgar square and by one of them I heart London t shirts (Laughter)…

What are your likes/dislikes in the industry?

Well I have soooooo many if I was to name them all we would be here till 2018 but I would say one of them would be these rappers or musicians or just any of these so called celebrities coming out all these clothing lines. I personally think its gone way passed ridiculous now. Especially these rappers coming on the television saying “I’ve got this clothing line coming out its different it’s something that never been done before it’s a new look view designed it all” when you know they have no knowledge of the fashion industry. All it is to them is a just a little project. When you’ve got so many talented and passionate designers trying to push themselves into the industry but are blocked by money hungry celebrities. And the thing that hurts the most is that the general public are more likely to embrace them then someone that is just as good or maybe even better. This is a shame!!

Do you feel the recession is the best time to start a business?


The recession is not an ideal time to open a business but nevertheless you never know when or how the recession is going to end. So I feel if you really want to start your own business I would suggest you do it when you feel you are ready personally.

How did you raise money for your business?

Well I used to sell t-shirts with my logo which was a Pitbull printed on it. And also do alterations for people so it was like the money I made of that I just started stacking and stacking. Until I was able to register myself as a company and actually put some money towards it.

What is the most important lesson that you’ve learnt from your road to success so far?

I would say the most important lesson is that in this industry you can’t wait for any handouts you have to get out there and grind on your own no-one is just going to come and say” hey you there I want to put you in a show” if you don’t put that hard work in you have to push yourself to the full extent and try and get yourself noticed.

What are your advices to any young entrepreneur out there trying to start up their own business?

As aspiring entrepreneurs your duty is to make money because at the end of the day it’s a business orientated field. But the most important thing is have a passion for whatever your doing if theres no passion it’s not worth doing trust me.

What should be expecting from you in the future?


Look out for the summer release. We are doing collaboration with a surprise company so that should be big. Which is due for release early July? Also look out for the 2010 collection it’s going to be pure fire.

Thanks for your time and we wish you the best in the future.

Contact Rametré @


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Interview with the founder of ItsUpshot, Sebastian Thiel


Hello Sebastian, How’re you doing?

I am real good, just cre8ing as usual, working hard and staying on my hustle.

Can you quickly give us some background information about yourself?

I am 18, I was born in Zambia. I do graphic design, video editing & Creative direction work. I used to play basketball intensively, that was my life daily before I dropped out of college to start up Upshot.

Moving forward quickly, what inspired the creation of upshot?

The fall of another dream, that inspired me to create something else. I got Fed up of trying to go to the states for basketball. I initially started upshot to make money. My mission evolved once I realised what I could do with the brand, movement/family.

When was upshot born?

2007 August

I know you founded it, but how many people are involved in upshot?

2 Others are directly involved in the company in terms of ideas and so on, but there are many involved in what I call the upshot circle. The Upshot circle is put together of friends , family and talented people that support us and in return we help them in any way we can

Why start a business?


Because I am in control, I can do what I want & make my own decisions. I find it hard to work for people in jobs such as retail and so on. I have my own visions, i am too much of an individual to be trapped in the box of modern day slavery, Hence why I thought outside the box and cre8ed Upshot 😉

How intense is the competition out there? How do you manage to stay in check?

I say, don’t watch competition. So I don’t know how intense it is… Ok let me put it like this, if you’re in a race, u waste time when you look behind yourself to see your competition, even if it’s a split second, that look can make you loose the race. I prefer to stay on my track and watch my own pace. I trust my road & I know what my mission is. People will fall off in their own time; i am going all the way with this.

Who are your target markets?

Anyone, everyone, him, her , she , we, them. Upshots Universal. Just like music. However we may appeal more to young people.

What tools do you use in promoting your business?

Online sites & flyers.

What has been your proudest moment so far?


Winning the big challenge. £8000 funding. Thanks to all the supporters for voting for us.

What do you think is the top 3 things to consider before starting up any business?

* Make sure theres a gap in the market for what your offering.
* Know that everything wont be all good, there will be good times, bad times and a lot of risk taking.
* Do research and a business plan.

What advice would you say to young entrepreneurs out there trying to start up their own business?

Just do it. That’s what I did.

What do you do in your spare time? Any Hobbies?

Basketball but not so much now, i dont have alot of spare time. I love events with live bands, comedy, so i reach quite a few.

What would you be doing if you didn’t start upshot?

Basketball & University – I would still be designning but on a really small scale.

If you could go back in the time machine, would you change anything?


Nope as I probably wouldn’t be the same person and i wouldnt have attracted all these events into my life. One decision can change your day from what it could have been.

Do you feel the recession is a good time to start a business?

I guess so as a lot of people are coming out of work. It’s the times of doing it yourself if that’s your kind of thing.

When should we be expecting the launch of your website?

I am in the process of getting it revamped. So i am not sure when it will be active again.

What should we be expecting from upshot in the future?

I don’t want to spoil it for you. But I promise big things in the future from Upshot and myself.

Finally, why do you feel you’ve been so successful, what’s your tactics?

I don’t think i am successful yet, no way near, upshots an underground baby. I can say to get to the stage i am at now it took hard work and a lot of strategic coincidences 😉



Thanks for your time.
Good luck with your business.

Contact Upshot@

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Interview with Shawn Hosea, founder of stacksanddreams.


Stacks&Dreams Apparel is a progressive clothing line created by American Music Producer Shawn Hosea. The foundation of Stacks&Dreams is based on positivity and the credence of achieving the goals and dreams that one may pursue in their life.

Hey Shawn, how are you doing today?

Hi Joseph, I’m well. I just finished going over some designs actually.

You just officially launched your new clothing line, how was the feeling?

Wow, I can honestly say that it was one of the most rewarding feelings that a person could experience. So far, I’ve gotten a great response from the public. It feels good for people to accept and embrace what I put so much time and work in to.

Can you give some background information about yourself?

Well for starters, I’ll be celebrating my twenty-first birthday on the 26th of June. In my earlier years I grew up in a military household, so my childhood was spent in different states along the east coast. I can definitely say that being around different people in different regions is something that all people should experience. I live and go to school in Atlanta, GA now.

What inspired you to start a clothing line, you know, because you’re a music producer right??

Yes, music production is a big part of my life. I can say that music has an equal value with S&D on the list of my priorities. I started a clothing line for a plethora of reasons. The artistic aspect and creativity that comes with fashion has always intrigued me. Also, with me being the business savvy person that I am, I knew that I would have to spread myself into other markets for networking and branding purposes. Not only is Stacks&Dreams a brand, but Shawn Hosea is a brand in itself also.

So how do you cope with going to school and running your own line, I mean it must be tense?


It’s not exactly stressful right now, because I just launched. I expect things to get a lot more strenuous along the way as I grow globally. The only tense part I’ve experienced before launching is working with different people on getting S&D prepared. You have to make sure everyone is always on the same page of your agenda. Luckily, I happened to work with some great designers, photographers, and printers.

Can you tell us more about what stacks and dreams is about?

Stacks&Dreams is all positive. The company mission came from my own desires and ambitions to carry out my dreams. The feeling was so strong to me that I felt like everyone should feel the same way. Everyone should have a dream or passion for something. I chose to get people’s attention through musically inspired art. I very much feel that music resonates with everyone worldwide.

Were you always into fashion or was it a new found passion?

It’s a little bit of both. I’ve always loved art and the way it can be transformed into being fashion. As far as the actual fashion industry goes, there were a lot of new things I learned once I decided to actually pursue it.

Do you have any competitors?

This is business so of course I consider people in my industry competition. At the same time I like what a lot of brands are doing with their companies. I find inspiration in how my peers operate. This is friendly competition. As competitors we are not trying to destroy each other. It’s like a sport. Were trying to see who’s the best.

Who are your target markets?

I don’t like to put S&D in a box because I feel like my mission relates to everybody. At the same time, I do understand that I cannot spread myself to thin. In this case, I believe my demographic is mostly the age groups of 13 to 35 and targets people who like art as well as music.


Do you have any role model/influences?

Growing up, my uncle Billco was the biggest role model to me. He was the ultimate business man in my eyes, and I think that’s why I do what I do to this day. He owns and runs a barber shop in Gary, Indiana and has done so since his high school years. He’s never worked a job in his life! My parents definitely inspired my morals and work ethic.

What do you do to relax yourself? All work and no play make Shawn a dull boy right?

Ha, my work is never dull to me because I love what I do. I listen to a lot of music to get relaxed after a long day. Listening to music before I go to bed has been a daily practice of mine since before I can remember.

What is your favourite piece of clothing that you own?

Definitely my Adidas Superstars, classic shell toes. All white, with the navy blue stripes.


What should we be expecting from you in the future?

Well, the fall/winter season designs are almost finished. For that, expect the line to have a more matured look and feeling to it. I have some great new ideas for branding so expect some crazy things! Keep up with the S&D Blog to stay up to date with me and the company.

Thank you for your time.

No problem Joseph and thank you for interviewing me. These were great questions.

Contact Stacks&Dreams@
Website: http://www.stacksanddreams.com

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You all know him by his stage name, diddy.

These are the five reasons why sean john is being tracked by the top entrepreneurs of the world..

1). He is worth estimated at US $346 million in 2006
2). when Combs was three, his father, aged 33, an associate of Frank Lucas the New York drug lord, was shot dead in his car at a Manhattan park after attending a party.
In 1993, after being fired from Uptown, Combs established Bad Boy Records, taking new hip-hop artist The Notorious B.I.G. with him.
3). In 1998, Combs started a clothing line, Sean John.
4). Combs owns an upscale restaurant chain called Justin’s, named after his son
5). Combs acquired the Enyce clothing line from Liz Claiborne for $20 million on October 21, 2008

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Exclusive interview with the founders of Formatic clothing


Hello, so nice to finally speak to you guys.

J: Likewise. Thanks again for featuring us on your site.

So can you please give us some background information about yourself, name, age, location.

Dan Wargo: 20 years old and I live in Rahway, NJ

Joe Geis: 22 years old and I currently live in Bloomfield, NJ.

Are you both in Formatic Clothing full time?

D: No, I wouldn’t even consider it part time. It’s more like spare time, though I’d love for
Formatic to become a full time job for me.

J: Yeah, right now we are both in college full time, with multiple part time jobs, but we would both love to see how far Formatic can really go.

What parts do you both play in the business?

D: I handle more of the business side. The accounting, ordering, shipping of online orders, and dealing with the retailers.

J: My part is more on the creative side. I handle the designing of our clothing, the design of any promotional pieces, managing of our website, photo shoots, as well as the planning of our seasonal release events.

How is it to work with family? Did you feel it was the right move to make?

D: It’s a lot easier working with a family member than with a friend or any other business partner. I feel like we can be more upfront and honest with one another about our opinions on any matter of business since we have known each other forever.

How do you both complement each other?

J: We both know our roles in Formatic, and therefore, everything runs very smoothly for the most part. Now, being a few years into this, we know what we each need to get done to make sure this company continues to run as positive and successful as it has been. Our business is continually growing, and so do our responsibilities. Since we’ve known each other our whole lives, picking up each others slack isn’t much of a problem.


How did the dream begin?

D: Joe and I were a part of the New Jersey music scene for many years. We played in the same band together for 3 years and after we broke up, we knew that we still wanted to do something creative together.

J: We were tired of seeing friends and other people in the scene falling into meaningless fashion fads, so we decided to take it upon ourselves to try and change things. At first it was just something fun and temporary, but as soon as we saw the reaction from the release of our first line of shirts, we realized that Formatic wasn’t something we wanted to be temporary.

When was Formatic clothing born?

D: The idea of Formatic formed in the Fall of 2007, which was soon followed by our first line of men’s and women’s shirts.

What are your marketing strategies?

D: Right now, with the recent success in our area, we have been doing our best to spread Formatic everywhere. We have received international orders, so it’s working. As far as marketing strategies go, I’d say that it’s the next big step that we are going to have to spend some quality time on when our summer line drops.

How difficult do you feel it is to get an investor on board?

J: We have gotten a few offers recently from people willing to invest in Formatic. We started this company with money out of our own pockets, and we have had a hard time agreeing to take money from anyone else. Eventually down the road it could well be a possibility, but right now it’s not on our list of priorities.

How do you promote your brand?

D: Right now we promote our online webstore on various message boards and websites, such as HypeBeast, AbsolutePunk and the VW Vortex. The Myspace page, Facebook group, and Street Team are also great ways for us, and for others, to help us reach our audience. Also, for every seasonal line we release, we host events with giveaways, live musical performances, food and drinks; all which have had outstanding turnouts.


How did you raise money for the business?

D: We started Formatic with extra money we had saved up from our part time jobs. Keeping every dollar that we’ve made in rotation since then has luckily left us financially comfortable.

Would you call it a family business?

J: We didn’t intend for it to be a family business, but it has definitely turned into one. We have had a few other business partners along the way which didn’t work out, so we decided it would be best for just us two to run things.
Recently we have been getting a lot of help from our friend Jill ( http://www.myspace.com/her_remedy ) as well.
We also have tons of amazing friends who are willing to lend a hand whenever they can. Way too many to name, but if you’ve ever visited the top friends on our Myspace page ( http://www.myspace.com/formaticclothing ), came to any Formatic events, or been a part of any of our seasonal photo shoots, I’m sure you’ve met them or have seen the outstanding support they supply.

Your clothes are being sold at numerous retail stores in New Jersey, how does that feel?

J: It feels amazing. Coming from an artists point of view, this has always been a humbling experience. To know that people enjoy your artwork so much that they’d spend money to wear it on their backs, is exactly why we started Formatic.
We started Formatic because we wanted to do something different. Formatic is a movement. Its an experience, and the fact that these store owners believe in what we are doing enough to showcase our clothing, really means the world. Big thanks to Dave Dowd and Cyrus for all the help. We are working out things with a few new retailers in Jersey now, so check back in soon for more information on those.

Who are your target markets?

J: Formatic is a clothing company that is dedicated to inspiring and influencing open minds. And I’d like to think that comes off when people visit our website, speak to us, or come to one of our events. Looking from the outside, I think it would be easy to say that our target market would be any young man or woman interested in skate/streetwear. But we’ve sold shirts to 65 year old men, as well as mothers buying shirts for their young children. With that being said, I’d say that Formatic’s target market is any living human-being with an open mind and who is interested in well-designed clothing with strong meaning behind it.

What is the most difficult thing in running a business?

D: Right now, our biggest problem is time. Going to school full time, as well as having jobs to pay the bills, there just never seems to be enough hours in the day.

J: There’s always something else to do, but thats the rush of it.

What are your advises to young entrepreneurs out there?

J: You never know what’s going to happen. If you have an idea, just go for it. And bust your ass doing so. As horribly cliche as it is, you’re never going to know until you try. If you want something bad enough, it’ll happen one way or another.

D: And always be careful who you trust.


A lot of young entrepreneurs are constantly looking for funding to start-up their business, what are your advises for them?

J: We know how it is to be young, broke, and full of ideas. If you want to pursue your business bad enough, find a way to make it happen; save money, borrow money, etc. If you’re starting from scratch like we did, find some people that you trust to start the business with you. Three pockets are heavier than one. Usually.

What do you both do in your spare time?

J: We are both really active and driven people. Sitting on our asses and watching TV all day has never really been an option for us, which is probably why Formatic has been doing so well. When I find some spare time it’s usually spent in the gym or putting back a few with my friends while the games on.

D: I do a lot of surfing, photography, working on my car, and hanging out with my friends.

If you had a chance to go back in time, what would you do differently?

J: When it comes to owning your own business, trust is one of the most important things. If there’s one thing I could go back and do, it would be to be more careful with who I trusted along the way. It’s really easy to get caught up in the beginning and to trust anyone who says they can better your company, but you’ve really got to be careful with your money and any other ideas or information you might have.

If you both didn’t start Formatic Clothing, what do you think you will be doing?

D: I’d probably be focusing more on my other main interest, Cinematography. Its always been something I’ve enjoyed and its what I’m studying at school. I could see myself doing more short films.

J: I’m going to school for Graphic Design, and I’m a very opinionated person, so it makes perfect sense to be a part of Formatic. If I wasn’t, I’m sure I’d be a part of something very similar.

What do you feel about anyone looking to start a business during the recession?

D: Being a smaller business without an actual location, being run primarily online, we haven’t taken that much of a hit since everything began to fall apart. I’d just tell anyone starting up a business now to be prepared not to see the gains as quick as they would hope to because not everyone is spending money like they used to.

Do you feel entrepreneurs in the USA have a better advantage or opportunity to succeed than any place in the world?

J: It really depends on the industry they are looking to get into. Sure, I think some entrepreneurs in the USA have a better opportunity to succeed than ones in other countries, but then again some countries have an advantage over the USA in other industries. No matter what industry, it really comes down to what you put in. With fashion, you’re always going to have new trends and fads popping up all over the place, but sticking to your beliefs and understanding that they are just trends will help you come out on the other side.

What should we expecting from you both in your personal and business life in the future?

D: A far as Formatic goes, definitely expect plenty of new stuff, as well as more events. We are looking into doing new things this summer, such as board shorts and bikinis, as well as planning for the fall.

J: Formatic is our brainchild. We plan on taking this as far as it can possibly go. With the amount of support we’ve been getting so far, it doesn’t make any sense not to. There’s no better feeling than seeing a kid in the mall wearing your hoodie, or having someone e-mail you pictures of them wearing your clothing in other countries. People are excited about it, we are excited about it. It’s just the beginning.


Thank you for your time and we wish you the best in the future.

Conatct and follow@


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YHP Interviews the founders of Spader clothing

Spader Clothing OZ

A Spader is someone who sets trends, not follows them.
Someone who has the admiration of their peers without seeking it.
They’re passionate driven individuals who exude confidence and positive influence, determined to help those around them better themselves. A Spader is inspiring. A Spader opens doors.

Hello, how are you doing?

Doing well, we’ve had a busy week with the launch of our new website and hoodies for the Australian winter.

Can you give us brief background information about yourself, what’s your name? How old are you? Where are you from?

Sure, there are three of us working on this so I’ll put us all in.

My name is Ant Withers. I’m 24 years old and live in Canberra Australia.

John Ruman, our designer, is 31 years old. Born and bred in Canberra Australia.

James Rush, our marketing man, is 25 years old and also lives in Canberra Australia.

When was Spader clothing born?

Spader was developed in early 2007 and is now well and truly up and running.

At what age did you get into fashion?

I’d say I really got into fashion when I was 10 years old. Jordan basketball shoes were really hot at that time, and I think that’s when I started paying attention to other nice gear.

What makes your designs unique?

Our designs are bold and simple. The combination of having meaning behind the brand and out approach to high quality and simple design, makes us stand out from the crowd.

Where do you get your inspiration from?

I think our inspirations come from all around the world by what directly and indirectly influences us in fashion. Ultimately the inspiration was to create a label that represents who a Spader is.


What makes your clothing line relevant to today’s society?

Relevance comes from what a Spader stands for. In today’s society to have meaning behind what you do and who you are – we feel – is important.

Would you have done anything differently, if you could go back in time?

Yeh, definitely. Knowing what I do now, I’d come at the sourcing and manufacturing side of things differently. You have to be realistic and come to terms with the fact that you don’t get a quality product for nothing. Good quality clothing costs money, and people on the hunt for cheap manufacturers should expect a cheap product.

How did you raise money for your business?

The three of us involved invested equal amounts of our own money each. Fortunately, this covered the cost of our first run and shipping to Australia. Sales from this run funded subsequent orders and away we went.

Who are your competitors? (Customer profile)

We’re really just trying to make a mark on the fashion scene and probably haven’t been around long enough to have direct competitors as such. Labels like elwood, adidas (blue label), and hopefully in the future guys like BAPE etc.

Who are your target markets?

We’re looking to get the gear to men and women aged between 18-35. Really, the clothing is designed for Spaders, and of course Spaders transcend different age-groups. Primarily, we’re looking to target forward thinking, trendsetters, who aspire to the Spader lifestyle and who have an appreciation for quality, bold, bright and simple clothing.

What are your advertising strategies? (Do you use any social networking sites to promote your brand).

At this point all of our promotion for Spader is done online. It’s very important to keep moving with the times and to have the Spader brand present on all the social networking sites such as: facebook, myspace, youtube and twitter etc.

However the best form of promotion comes the old fashion way – word of mouth. Having satisfied customers bragg about owning Spader gear and flaunting it around town has really helped our brand grow and given us a strong fan base.

You just launched your website recently 22nd of may 2009 to be precise, how does that feel? I must say it’s really looking nice

Thank you very much (Laughter). It feels great. Honestly a sense of relief. The site had been in the works for a long time and we didn’t want to launch anything that was a half ass reflection of the label. It needed to be world class, but original. Like the clothes it’s simple and bold, and we hope people enjoy both.

What fabrics do you mostly deal with?

At the moment we deal mainly in cotton. For tees, we prefer using anything between 180-200gsm and usually a combed jersey cotton. The fit of the ladies tees requires 2% poly, so there’s a bit of that too. For our hoodies, we’ve gone an 80/20 Cotton/Polyester blend.

Spader Clothing Oz 1
Describe your collection in ten words?

Bold, simple, clean, trendy, comfortable, cocky, bright, unmistakable, polished, SPADER!

Do you make your collection to season?

To an extent definitely. As we’re based in Australia, most of our design is oriented towards the seasons here. That said, we design Spader clothing to be hot now and in the future, so international customers who typically buy a season later, are still attracted to the gear we designed for an Australian summer, say 9 months earlier.

What was the most important lesson you have learnt so far?

I touched on it before, but I’ve learnt that you can’t cut corners in business. If you want to market a quality product, for example, you have to pay for it. You have to work hard and finish things to 110% satisfaction, surround yourself with the right people and have a clear vision for the label. This sounds obvious, but it really is true.

Who is your role model/influence?

Russell Simmons. He’s the man. He had a vision and saw it through. He’s definitely a Spader.

Yes, Russell Simmons is a legend (Laughter).

What has been your greatest achievement so far?

I would have to say Jay-Z wearing our clothing on his European tour.

Wow, that’s pretty cool.

What is your favourite book? You know every entrepreneur has that book or audio that changes their mindset? What is yours? Do you want to recommend any?

Russell Simmons ‘Do You’. This is an awesome book that I HIGHLY recommend. It’s a pretty inspirational read and really does focus you. Read it!

I love books like that, i’m definitely getting a copy.

What are your advices for Aspiring young entrepreneurs looking to break in the Fashion industry or other industries?

Lead and be original. You have to bring something new to the table. If you’re going to copy someone or something already out there, why should people buy from you instead of them? There are plenty of cheap copycats out there and they never have longevity. You also have to have a very clear vision in your head for what you want to achieve and where you want to take the label. Finally, surround yourself with like-minded, talented people, and don’t cut corners.

I definitely agree with you.

So what’s next for Spader clothing?

We’re releasing our winter hoodies to the Australia market this month, which should be awesome. We’re also trying to organise national distribution around Australia, and look at expanding internationally. There are also a few poker ventures we want to look into.

One of our guys is also about to leave for the US to meet up with some industry people and push the label over there.

That sounds cool, hopefully that works out.


So finally, before I leave you, I need to ask for your secret, come on, why have you been so successful, what’s your secret weapon?

(Laughter), we have a good team and keep it Spader no matter what we do. We live the brand 100% and love what we do.

I’m definitely loving your vibe guys, so much energy, loving it, and guys i wish you the best in the future, we will definitely be keeping in touch with you and following your progress.

Contact Spader clothing@

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